Public Media Company (PMC) Report Update
By Lee Ferraro, KUSP’s Interim General Manager
First and foremost a great thank you to all the community leaders, volunteers, KUSP Board, KUSP Community Advisory Board and the Community Leadership Planning Group (CLPG) for taking on the very difficult and time consuming discussions about the future vision for maintaining KUSP as an indispensable community resource to serve the Monterey Bay region.
The community has spoken, it has been listened to and heard. The PMC report was a culmination of open, frank and inclusive dialogue together with excellent thought leaders in public radio. Your work and input is invaluable and deeply appreciated.
Now is beginning of a transition. As the PMC report stated the financial condition at KUSP is not optimal and we must find our financial footing quickly. Fortunately this is a time of member renewal at KUSP and a member campaign is being readied for broadcast – October 15 through Oct. 23rd. Volunteers are being sought and thoughtful on-air messages, indicating the upcoming change and member appeals are being written. A letter appeal to KUSP members is in the mail as I write. Conversations and proposals to area Foundations are ongoing. We’re hopeful of positive outcomes on all fund raising fronts.
The PMC report strongly recommends a professionally staffed music station with considerable volunteer involvement in all phases of the operation: programming, Board governance, administration and outreach. Designing and building this unique “architecture” is in process.
Much thought and consideration is given to the question “how do we best serve the audience in our coverage area with high quality, well supported public radio programming?”
A sample program schedule in the PMC report is just that, a sample. Painted with a broad brush, it’s an aggregate of several public radio music stations to give some flavor of the many possibilities for KUSP and our coverage area.
Our programming mission evolves daily in response to many exploratory conversations. It is driven by an eclectic music vision, arts and cultural affairs, local voices, community stories and predominantly locally hosted. Fortunately there is much existing talent at KUSP and in our region. We can do this and do this well.
KUSP is changing to serve and to serve we must survive. You’ll hear many familiar and favorite programs but you may also miss one or two as we make this transition. Some changes won’t be easy but we believe KUSP will serve and will survive.
More to come…