The KUSP Spring Membership Drive met its goal at 3:00 PM today, at the end of “Two Steps From the Blues” with Charlie Lange. We extended the drive about half a day to reach our goal.
During this campaign, we focused on the number of contributors who made a pledge, rather than the dollar amount. Based on recent past drives, we believed that if we recorded 1,000 pledges (a nice round number), we would meet our budgetary projections for this drive.
Drives always pick up close to the end… and this morning, we saw a rapid increase in the number of pledges (which we expected) and a even more dramatic increase in the amount of the average contribution (which was an unexpected, and very welcome, development). So, by the time we reached mid-afternoon, we were already 2% over our budgetary goal for the drive, even though we were still about 75 pledges short of our announced target of 1,000 contributions. Since we always want to keep our pledge drives as short as possible, we felt that was a good place to declare victory!
Overall, KUSP has fewer days of on-air fundraising than do most public radio stations… in 2007, we were fundraising for a total of eighteen days (spring, fall, and a special 1 1/2 day drive to finish our digital conversion project last June). We expect about the same, or less, for 2008. Some public radio stations in California had more than fifty days of fundraising last year. At KUSP we thank our lucky stars that our listeners respond to our call for support so enthusiastically… and quickly!
Sincerest thanks go out from me to all our listener-contributors, to our very dedicated volunteers (the KUSP volunteer ranks just about double during a pledge drive — something like 150 people came in to help during the 8 1/2 days), and to my very hard-working colleagues on the station’s professional staff, who are on the job almost around the clock while the drive is on the air.
And of course… if you haven’t made a gift yet, you still can… just go here!