On his way to becoming one of public radio’s most talked about producers, Jesse Thorn brought his weekly program to KUSP. Admittedly, not all that many people talk about public radio producers, but anyway…
Bullseye, previously known as The Sound of Young America, arrived at KUSP in 2006, and it’s still here — Sunday nights at 8:00. It had started across town at KZSC and, after a short gestation period here, moved into national distribution via PRI, Public Radio International.
At the time Jesse’s show hit KUSP it already had a large following as a podcast — iTunes regularly featured it as one of their top picks. Jesse methodically built the audience for his show and introduced more podcasts about people and things that are awesome.
As part of “Transom,” a web site devoted to the making of radio (particularly public radio), Jesse has revealed his “12 Point Program for Absolutely, Positively 1000% No-Fail Guaranteed Success.” It’s a great insight into how independent media works (or doesn’t work) — and it does describe some of the qualities that have enabled Jesse to accomplish things in his profession in ways almost none of his contemporaries have.
And it’s a fun read.