SANTA CRUZ, Calif. – Mar. 3, 2016 – Independent Public Radio KUSP 88.9 fm today announced that local public radio veteran Bonnie Jean Primbsch has joined KUSP as Interim General Manager. Ms. Primbsch succeeds Lee Ferraro, who led the recent format change from predominantly news and information to music-centered programming.
Ms. Primbsch has been a KUSP host and volunteer for more than 15 years. Her long and successful history with the Greater Monterey Bay Area community radio station includes notable achievements as public affairs producer/director, host of more than a dozen shows, and on-air spokesperson during membership drives.
Ms. Primbsch takes the helm four months after the station’s transformation to a music discovery format, a move intended to offer more choice to public radio listeners in the Greater Monterey Bay Area. Music discovery has proven popular and successful in other markets across the country and complements KAZU, an NPR member station owned by California State University, Monterey Bay.
“We are excited that Bonnie Jean has chosen to lead KUSP at this particular moment in its long and storied history,” said Board President Kelly O’Brien. “KUSP has an opportunity to reinvent itself and we believe Bonnie Jean has the skills to foster creativity and collaboration within the internal team and with the community at large.”
Ms. Primbsch’s principal duties are to continue the momentum of the music discovery format and fine-tune its appeal; strengthen the ability of the station to bring in revenue from members, sponsors, and major donors; reinvigorate KUSP’s presence in community; and lead professional staff and volunteers in meeting the challenges and opportunities of the changes that began last September under the strategic direction of the Board of Directors.
“I am keen to help us discover how KUSP can serve in a way that reflects who we are now and that reflects the area’s collective sense of place,” Ms. Primbsch said. “It is a new lease on life for an organization that I have loved for over 20 years, and I join the upwelling of excitement from new and veteran ‘Pataphysicians and listeners who want it to thrive.”
Ms. Primbsch arrives at KUSP in time to preside over its Spring Membership Drive, which begins March 9. This will be the first full-length membership drive since the format change and follows a successful two-day, on-air “mini campaign” held at the end of last year which indicated strong listener support for the new music format.