The Psychology Of The Honor System At The Farm Stand

admin June 11, 2012 0

Swanton's customers and other farm stand customers like paying through the honor system, but why? Photo: Ed Dickie /eddickie.com

From NPR’s The Salt | by Deborah Franklin |- 

Photo: Ed Dickie /eddickie.com

In a state full of tasty surprises, count the Swanton Berry Farm, along the coast highway just north of Santa Cruz, California, among the most charming. At this pick-your-own, certified-organic berry field and farm stand cafe on the planted bluffs above a tumbling surf, you can pick or picnic with ocean views — and, if you’re lucky, catch a glimpse of a grey whale and her calf migrating north from Baja. Locals bring out-of-town guests to Swanton’s to swoon over the juicy organic strawberries or blackberries on buttery shortcake, or the scones slathered with tartly sweet, small-batch strawberry-citrus jam.

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